We also had to create content for multiple teams in advance, not knowing who was going to win, and then adjust the color scheme to fit the conference champions in the quick turnaround between the conference championships and the Super Bowl. Our partners were able to utilize our highly effective process for developing experiential content for our clients that begins with initial conceptual meetings and story boarding. Next we engaged in an energizing back n forth of concept development with different versions showing a star quarterback, one showcasing an entire team, and one centered around the coveted Lombardi trophy. We created a wide array of content for the NFL that we showcased to their whole executive marketing team, allowing them to handpick from and curate their ideal show. This was the culmination of a truly collaborative effort between our content and engineering teams at Omnispace360, our partners at bluemedia, and the NFL.